Tag Archives: location-based marketing

GPS and the Business Traveler for Better Positioning

At first blush, it seems that very few companies should advertise to business travelers. Those in the hospitality industry, and perhaps those that specialize in office supplies, may have the most compelling reason to reach out to those who travel for business. In reality, almost all businesses should keep out of town visitors in mind [...]

Leave a comment Continue Reading →

Entice Customers to Visit Your Brick-and-Mortar Business with Location-Based Marketing

The smartphone may be the best marketing tool ever invented for brick-and-mortar businesses. Location based marketing utilizes these mobile devices to reach a large number of mobile users who are actually looking for your information on their phones, instead of changing the channel or flipping the page to avoid an ad. Also known as mobile [...]

Leave a comment Continue Reading →

Mobile Internet Marketing: Your Customers are Connected 24/7 – Are You?

There are 234 million mobile subscribers in the United States as of the July 2011 Comscore report. We’ve become a nation reliant on our phones: for work, when we check the day’s agenda; at home, when we’re taking a phone pic and texting it to our friends; even to kill time, when we’re playing Angry [...]

Leave a comment Continue Reading →