Finding the hook for your viral campaign might be the most difficult part, but the scariest is most likely developing the video. From finding the right videographer and developing the script to the bill at the end of the shoot, the process is fraught with potential pitfalls. Properly produced, the right viral video can mean [...]
How to Create a Viral Campaign: Part Two — Picking Media Outlets
You developed the perfect hook for your viral marketing campaign and topped it off with an offering that has real value to your target client base…now what? With the rising popularity of viral advertising, understanding media outlets, how they work, and what benefits they offer has become more important than ever. Viral marketing is a [...]
How to Create a Viral Campaign: Part One –The Hook, The Offering, The Difference
The Old Spice man was a typical candidate for a common, and probably boring, marketing campaign. But Old Spice had something different in mind – generating viral excitement. Instead of relying on traditional ad copy, they combined his rugged good looks with a rapid and self-deprecating wit, which translated beautifully into a campaign that quickly [...]
The Mind Control of Marketing – Helping Consumers Decide
A very long time ago, a little company called Procter and Gamble made a decision, one that changed the face of advertising. They recognized that reaching their targeted consumer base meant changing their marketing plan to be specific. They began to produce special programs (radio first, followed by television), to reach those most likely to [...]
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Melodie Licht: Planting the Seeds.... excellent article with many...
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