It Isn’t All Fun and NumbersIn theory, social media ranking is a good thing. After all, simply subscribing to one of these services can help you determine how successful your marketing efforts are. Like any new application, social media tools designed to rank influence are experiencing a degree of growing pains. Over the past year there have been several glaring examples of how much work these sites still have to do. For example, in 2011 Klout changed their scoring alogarithm. This caused an overnight drop of multiple points for almost all of their users. The panic that ensued from the lowered scores was immediate and also unnecessary. The system has not yet been perfected.
Moving ForwardSocial media tools like ranking sites are not without value. However, as we move forward into a world where social media sites plays a larger role in the overall visibility of an online business, it’s important to remember a few things.
- Engage — There is no better way to promote a business than by engaging with potential customers. Use a Commonfig profile to present clients with videos or portfolio information to better reach them.
- King Content — Remember, providing users with engaging and relevant content is still the most effective way to exert influence over potential customers.
- Cross Platform Marketing — As we begin to move into a new era of social media management, remembering the importance of cross-platform marketing (marketing to more than just one platform) is also critical.