The ABC’s of GPSToday, most people are familiar with GPS as users. The trick is understanding the system as it applies to marketing. GPS, whether it is accessed via an automobile unit or a cell phone, is quickly becoming an important part of any local marketing campaign. There are a few factors that play a role in how visible a site is via GPS:
- Directories – Most GPS providers gather their information from directories such as the Yellow Pages, Citysearch.com, and Local Google. Taking the time to register for these directories, as well as local chamber of commerce and business directories like those found on Commonfig, will help make sure your site is picked up.
- Keywords – Like the majority of online marketing campaigns, keywords are critical when it comes to GPS positioning. Remember that, for local marketing, keywords should include the product, service, or brand name as well as the city and state.
- Mobile Apps – Today’s smart phones are even smarter because of mobile apps like those by Google, Bing, and others. Search functionality, mapping capabilities and more make it easy for travelers to find just what they want no matter where they are.
- Networking – Many of the most popular social media sites are beginning to integrate a mapping function or a check-in function – effectively promoting businesses throughout the world. While this technology is just emerging, it is likely to have a big impact on GPS positioning.
Play Up PositioningUnfortunately, it isn’t enough to simply register with directories. Instead, a complete marketing blitz must be implemented to take advantage of business travelers who may rely on their GPS capabilities to find what they need in cities they are unfamiliar with. Many of these efforts are integral parts of a good *local marketing campaign, but are doubly effective when used to attract travelers.
- Social Media – Sites like FaceBook, Twitter, and Commonfig should be regularly updated. Business travelers will often search for local businesses prior to travel, so networking through social media just makes sense.
- Mobile Discounts – Offer special discounts to mobile customers. For example, a coupon that is only available on your mobile ‘mirror’ site, the site you have optimized for viewing by mobile devices.
- QR Codes – Use QR codes, 3D bar codes, both in print media and online. These codes can direct visitors to your website or give directions to your brick and mortar business. They are becoming a popular part of the mobile community.