GPS and the Business Traveler for Better Positioning

At first blush, it seems that very few companies should advertise to business travelers. Those in the hospitality industry, and perhaps those that specialize in office supplies, may have the most compelling reason to reach out to those who travel for business. In reality, almost all businesses should keep out of town visitors in mind when planning marketing strategies. From photographers to holistic masseuses, one of the most effective ways to reach this ‘travel’ market segment is through GPS (*Global Positioning System) marketing.

The ABC’s of GPS

Today, most people are familiar with GPS as users. The trick is understanding the system as it applies to marketing. GPS, whether it is accessed via an automobile unit or a cell phone, is quickly becoming an important part of any local marketing campaign. There are a few factors that play a role in how visible a site is via GPS:
  • Directories – Most GPS providers gather their information from directories such as the Yellow Pages, Citysearch.com,  and Local Google. Taking the time to register for these directories, as well as local chamber of commerce and business directories like those found on Commonfig, will help make sure your site is picked up.
  • Keywords – Like the majority of online marketing campaigns, keywords are critical when it comes to GPS positioning. Remember that, for local marketing, keywords should include the product, service, or brand name as well as the city and state.
  • Mobile Apps – Today’s smart phones are even smarter because of mobile apps like those by Google, Bing, and others. Search functionality, mapping capabilities and more make it easy for travelers to find just what they want no matter where they are.
  • Networking – Many of the most popular social media sites are beginning to integrate a mapping function or a check-in function – effectively promoting businesses throughout the world. While this technology is just emerging, it is likely to have a big impact on GPS positioning.

Play Up Positioning

Unfortunately, it isn’t enough to simply register with directories. Instead, a complete marketing blitz must be implemented to take advantage of business travelers who may rely on their GPS capabilities to find what they need in cities they are unfamiliar with. Many of these efforts are integral parts of a good *local marketing campaign, but are doubly effective when used to attract travelers.
  • Social Media – Sites like FaceBook, Twitter, and Commonfig should be regularly updated. Business travelers will often search for local businesses prior to travel, so networking through social media just makes sense.
  • Mobile Discounts – Offer special discounts to mobile customers. For example, a coupon that is only available on your mobile ‘mirror’ site, the site you have optimized for viewing by mobile devices.
  • QR Codes – Use QR codes, 3D bar codes, both in print media and online. These codes can direct visitors to your website or give directions to your brick and mortar business. They are becoming a popular part of the mobile community.
No matter what product you sell, you should always consider the business traveler when developing your marketing campaign. Integrating global positioning system marketing will help drive traffic to your business.

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About Kat Rags

Writing for Commonfig gave Kat the opportunity to understand how to grow her online presence while developing her skills. Kat fell into writing late in life, finding her passion for writing through a series of creative writing classes. Honing her skills for several years,she has come to enjoy the flexibility and excitement of online copy writing, specializing in SEO. As Chief Administrative Officer for Ink'd, Kat relies on Commonfig.com for networking. The site makes it far easier to connect with other copywriters and those seeking her services. As Kat's writing skills continue to grow, she hopes to transition to writing fiction.

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