Archive | November, 2011

Online Surveys Define Your Business

In today’s business world, the consumer often defines the market, the products, and their popularity. Understanding how demographics, consumer loyalty, and brand awareness impact sales is the basis of any marketing strategy. In fact, the consumer has enough power to radically change the outlook of any business. One of the most effective ways to tap [...]

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Does Adding a Video to Your Profile Make It More Effective?

Research has proven that people react more favorably to visual stimulus than they do to reading large chunks of text. A professionally-created profile video is able to display your business’s strengths and capabilities in a far more effective manner than any other media format. When you create your Commonfig profile, the objective is to connect [...]

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Entice Customers to Visit Your Brick-and-Mortar Business with Location-Based Marketing

The smartphone may be the best marketing tool ever invented for brick-and-mortar businesses. Location based marketing utilizes these mobile devices to reach a large number of mobile users who are actually looking for your information on their phones, instead of changing the channel or flipping the page to avoid an ad. Also known as mobile [...]

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Analytics — What are They and Why do They Matter?

Any activity done on the web with internet data, specifically for business websites, is meticulously managed in the background by a formulation of measurements, or more accurately, analytics. Analytics is a key tool used in businesses to assess, address and find solutions for maximizing profitability. Analytics takes into account any existing and available data about [...]

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Gossip Around the Monitor: Facebook, the New Water Cooler

The alarm goes off at 6 am. You shuffle down the hallway to the kitchen, pour a steaming cup of go-juice and begin your daily commute to your office — also known as, the living room. Boot-up, log-in, take a sip, and you are already at work. In your pajamas. On your couch. Go ahead, [...]

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