It’s no surprise that many business owners tackle social media marketing head on, and quickly see their efforts are in vain. There’s an old, simple, saying that clearly applies: “Fail to plan, plan to fail.” You cannot manage a successful social media strategy if you don’t thoroughly plan one. With a website like Commonfig, there are a multitude of resources that are available to your business, including e-mail marketing, survey building, newsletter templates, video conferencing and much more. However, if you don’t take the time to plan the best way to utilize those tools, you won’t find the inherent benefit in their application or success. Set the Ground Work When creating a social media plan, you need to have clear goals and objectives in mind. You can start with something simple, like increasing traffic to your website. Or, you may decide to list detailed goals with numbers attached to them, such as booking four new clients per through your Commonfig profile. Whatever you decide, the best social media campaigns require being active with your profile. This is because you’re using social networks for marketing your services. Social media requires an active presence in order for those viewing or connecting to your profile to know that you have an expressed interest in reaching out to them. Quality Content Getting service seekers to notice your Commonfig profile requires quality content. Your profile description must be well-written, appealing and engaging. You don’t want to simply say something simple like, “I provide beautiful landscaping.” You also don’t want to write a novel about every landscaping job you’ve completed. Your social media campaign for Commonfig must include creating content that will secure that crucial positive first impression. Connect to Others The more connections you have in your profile, the more trustworthy you’ll appear. Invite those who are already in your network to join Commonfig, too. Then be sure to connect through the website. Link to their promotions and mention them on your own profile. If you recommend your b2b networking pals to potential clients, they’ll do the same for you. Connect to service seekers that contact you through your Commonfig profile to build relationships with them, even if they haven’t used your services yet. As you send out newsletters, post promotions and ask them survey questions, you’ll quickly see how vastly those connections contribute to your social media campaign. Check to See What’s Working One of the great resources Commonfig provides professional members is analytics for their profile. You can view the number of people who access your profile and where they’re coming from. You can also see how various elements of your Commonfig social media strategy are panning out. You can view an analysis of your e-mail marketing campaign, or see how many respond to your surveys. Also, Commonfig allows you to track this information to gauge its effectiveness. You won’t know that something needs to change when creating a social media plan if you can’t see the numbers. Commonfig is fully aware of that fact. While your social media campaign may be grand and cover a large number of social networking sites, each one needs to have a plan. Rather than diving into the awesome features Commonfig has to offer, learn about them and make a plan for using them effectively – so that they are, in fact, effective.
About Michelle L. CramerWriting for Commonfig not only gives Michelle L. Cramer the chance to showcase her literary skills, but also to help promote a networking resource that focuses on the importance of establishing trustworthy business relationship -- something she is very passionate about. A graduate from the University of Missouri – Columbia, Michelle has a Bachelor of Arts in English Literature. She is CEO of Ink'd Content, LLC and her writing experience includes everything from blog posts to information articles to trade show magazines. When previously working for CopyPress, Michelle won “editor of the month” accolades for her diligence ten times in one year, priding herself on working to teach rather than correct. Find her full portfolio at https://www.commonfig.com/MichelleCramer.
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